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Beerwulf

Project AUAS X Beerwulf Expansion Strategy

As part of the Beerwulf project, our team developed a strategy to strengthen the brand’s

online presence and support its entry into the Swiss market, with a focus on

German-speaking regions. My responsibilities included market analysis, strategic

positioning, UX optimization, and forming partnerships with local breweries.

 

This project enhanced my skills in international marketing, e-commerce strategy, digital

growth, and data-driven decision-making. Our approach was recognized for its innovative

and market-specific solutions.

©2025 By Imani Marica

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