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VISION & VALUES

I’m in the final phase of my Bachelor's degree in Commercial Economics with a specialization in Digital Marketing at the Amsterdam University of Applied Sciences.

Professionally, I’ve gained experience in SEA, link building, and market research. I also hold several relevant certifications, including Cambridge English First, Conversion Rate Optimization, Cross-Border E-commerce, and Google Analytics. All reflecting my commitment to continuous learning and professional growth.

After completing electives in Neuromarketing and New Digital Technologies, I’m ready to take on a new challenge in the business side of the digital world, where strategy, data analysis, and technology come together.

For a clearer overview of my qualifications, please refer to my LinkedIN and the testimonials below from individuals I’ve had the pleasure of working with over the years.

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Midas Houtzager
Business Development Junior Lequal Amsterdam 

It was a pleasure working with Caleb. A very friendly and ambitious young man with a great eye for data!

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Anes Tuffour
Marketing Communications Specialist KNVB & Founder Danɛ

Caleb is a curious and eager learner, always looking for new knowledge. He’s also very goal-oriented, someone you can truly count on to get things done.

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Eric Ariëns
Senior Adviseur RadarAdvies & Eigenaar Mellow Yellow Sports Agency

I’ve been very impressed with Caleb since our first meeting. He’s a highly intelligent young man who knows how to back up his opinions with solid knowledge.

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Lex Beijersbergen MBA
Digital Marketing docent HvA & Loopbaan Professional

Caleb is a friendly and curious professional. He’s eager to learn and continuously develops himself by reading extensively, applying the insights he gains directly and successfully into practice.

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Lode Broekman
Eigenaar Broekman Marketing Advies & Digital Marketing Docent HvA

I taught Caleb in his second year and supervised him during his third-year internship. He is an ambitious, serious, and reliable student, punctual, socially engaged, and a hard worker.

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Nathan Boadu
Head of Sales Daily Paper, Artist & Founder Hue Amsterdam

 

A young man destined for the top!

Nothing more, nothing less. Thank you for the insights, and best of luck in your career.

©2025 By Imani Marica

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