Strategic Positioning in Youth Football Representation

My graduation research focuses on identifying patterns in player development and

translating these insights into a strategic positioning model for Mellow Yellow Sports. The

goal is to help the agency grow sustainably and establish itself as a credible and distinctive

player within the top segment of Dutch youth football representation.

By combining insights from sports science, legal frameworks, competitive analysis, and field

research, I develop a strategy that reflects current trends in talent development and aligns

with Mellow Yellow’s long-term ambitions.

Through this project, I am strengthening my skills in strategic marketing, player pathway

analysis, data-driven decision-making, and stakeholder engagement within the sports

industry.