Melkweg x Shallipopi Marketing

In June 2024, I was responsible for all social media advertising for Shallipopi’s scheduled concert at Melkweg Amsterdam. This included strategy, campaign setup, and optimization across multiple channels to target both local and international fans. Unfortunately, the event was cancelled one month prior due to unforeseen issues on the artist's side.

Despite the cancellation, Shallipopi remains one of the most influential rising artists in the Afrobeats and street-pop scene, with 6,7 million monthly listeners on Spotify. With viral hits like "Elon Musk," "Cast," and "Laho" he has made a major impact across West Africa and the diaspora, quickly becoming a household name known for his energetic sound and raw, street-inspired lyrics.