Web Analytics Project HUE Amsterdam

During my Commercial Economics studies, I analyzed Google Analytics data for local

businesses, with a focus on HUE Amsterdam. I identified key strengths and areas for

improvement, and visualized the insights in a clear, informative infographic.

My responsibilities included data analysis, customer behavior research, and reporting.

Through this project and additional coursework, I strengthened my skills in web analytics,

data-driven decision-making, and conversion optimization.