Danɛ Clothing

Brand & Campaign Assistance Danɛ Clothing

I had the opportunity to contribute to a campaign in Ghana for the clothing brand Danɛ,

where I provided strategic advice and supported the content creation, execution, and final

publication. This experience sharpened my skills in campaign planning, storytelling, and

brand positioning.

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We continued this collaboration during the busy Paris Fashion Week, which draws over 30,000

visitors annually. Danɛ launched its first pop-up store on the iconic Rue Notre Dame, in

partnership with both Dutch and international collectives. This turned into a big success, also gaining coverage from multiple Dutch outlets.

In Paris, I supported the branding and activation of the Danɛ pop-up. My role included

developing content strategies, sustaining commercial contacts and also developing new ones.

This project strengthens my expertise in Public relations, communication,

international branding, and strategic storytelling. Besides that I also helped realise Dan3's first ever cover and was also part of the team organizing the cover release party alongside I'AM Archive.