Project AUAS X “Peugeot E” (Stellantis)

For Peugeot (Stellantis), we developed the “Peugeot E” campaign to increase millennial

awareness of electric vehicles. My responsibilities included campaign strategy, interactive

marketing, and driving digital engagement through QR codes at charging stations and a

gamified mobile app.

This project enhanced my skills in experiential marketing, digital activation,

audience-focused content, and brand strategy. The campaign focused on social media and

interactive incentives, aiming to boost brand awareness by 10% and reinforce Peugeot’s

image as an innovative leader in e-mobility.