Project Digital Marketing AUAS x Verf.nl

For Verf.nl, we developed a digital marketing strategy focused on customer retention and

repeat purchases. My responsibilities included market analysis, loyalty strategies, and

marketing automation with an emphasis on cross-selling and upselling.

Using tools like the Business Model Canvas, Pirate Funnel, DESTEP, and SWOT analysis, I

refined my skills in strategic marketing, data analysis, and customer-centric growth

strategies. The campaign “Paint for the Future” promoted sustainable paint practices through

discounts, recycling incentives, and community engagement, strengthening both customer

loyalty and brand positioning.